Set a selling price by applying a markup to your cost.
Computed locally in your browser.
How do you calculate a selling price from markup?
Selling price = Cost × (1 + Markup ÷ 100). Then Profit = Price − Cost and Margin% = Profit ÷ Price × 100. Markup is added on top of cost, so the same markup percentage always produces a smaller margin percentage. A 40 cost with a 50% markup sells for 60, giving 20 profit and a 33.3% margin.
Understanding your result
Markup is added on top of cost. The same markup percentage always produces a smaller margin percentage.
Formula and method
Selling price = Cost × (1 + Markup ÷ 100). Profit = Price − Cost. Margin% = Profit ÷ Price × 100.
Assumptions and limitations
Results are estimates for general guidance only and not financial or business advice. They use only the cost and markup you enter and exclude overheads, taxes, discounts and selling fees that shape real profitability. The right price also depends on your market and competition, so treat the output as a pricing aid rather than a definitive figure.
Worked example
A 40 cost with a 50% markup sells for 60, a 20 profit and a 33.3% margin.
How to use this tool
- Enter the cost.
- Enter the markup percentage.
- Press Calculate.
Common mistakes to avoid
- Assuming a 50% markup equals a 50% margin — it does not.
About the Markup Calculator
Apply a markup to your cost to set a selling price, and see the resulting profit and margin.
Who should use this tool
Sellers, wholesalers and small business owners who set prices by adding a markup to their cost and want to see the resulting selling price, profit and margin. Useful for building a price list, applying a consistent markup across products, and understanding how that markup translates into a margin percentage.
Benefits
- Turns a cost and markup into a selling price
- Shows the profit and margin the price produces
- Applies a consistent markup across your products
- Private, browser-based and free to use
Practical use cases
- Setting a selling price from cost plus markup
- Building a price list with a consistent markup
- Seeing the margin a given markup delivers
- Comparing prices under different markup levels
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Frequently asked questions
How do I reach a target margin?
Use the Profit Margin Calculator, or set markup = margin ÷ (1 − margin).
Why is my margin lower than the markup I applied?
Markup is measured against your cost, but margin is measured against the higher selling price, so the same profit is a smaller share of the price than of the cost. A 50% markup on a 40 cost gives a 60 price and only a 33.3% margin, as the example shows.
How do I set a price to reach a specific margin?
A target margin needs a larger markup than the margin itself, because the two are measured against different bases. You can experiment here by raising the markup until the displayed margin matches your goal, watching how the selling price and profit change as you adjust the figure.