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Markup Calculator

Set a selling price by applying a markup to your cost.

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Understanding your result

Markup is added on top of cost. The same markup percentage always produces a smaller margin percentage.

Formula and method

Selling price = Cost × (1 + Markup ÷ 100). Profit = Price − Cost. Margin% = Profit ÷ Price × 100.

Worked example

A 40 cost with a 50% markup sells for 60, a 20 profit and a 33.3% margin.

How to use this tool

  1. Enter the cost.
  2. Enter the markup percentage.
  3. Press Calculate.

Common mistakes to avoid

  • Assuming a 50% markup equals a 50% margin — it does not.

About the Markup Calculator

Apply a markup to your cost to set a selling price, and see the resulting profit and margin.

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Frequently asked questions

How do I reach a target margin?

Use the Profit Margin Calculator, or set markup = margin ÷ (1 − margin).