Calculate click-through rate from clicks and impressions.
Calculated locally in your browser.
Understanding your result
A higher CTR usually signals more relevant ads or listings.
Formula and method
CTR = clicks ÷ impressions × 100.
Assumptions and limitations
A high CTR does not guarantee conversions. Use it alongside conversion rate to understand the full funnel.
Worked example
50 clicks from 1,000 impressions is a 5% CTR.
How to use this tool
- Enter the number of clicks.
- Enter the number of impressions.
Common mistakes to avoid
- Swapping clicks and impressions.
About the CTR Calculator
Click-through rate (CTR) is the share of impressions that resulted in a click.
Who should use this tool
Marketers and content creators measuring how compelling an ad, email or search listing is.
Benefits
- Gauge how effective your creative or copy is.
- Compare CTR across campaigns and placements.
- Spot listings that need a better title or image.
Practical use cases
- Comparing two ad variations.
- Reviewing email subject-line performance.
- Checking search-result click performance.
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Frequently asked questions
What is a good CTR?
It varies widely by channel and industry; compare against your own benchmarks.