Calculate click-through rate from clicks and impressions.
Calculated locally in your browser.
How do you calculate click-through rate (CTR)?
CTR = clicks ÷ impressions × 100. For example, 50 clicks from 1,000 impressions is a 5% CTR. Click-through rate is the share of impressions that resulted in a click, and a higher CTR usually signals more relevant ads or listings.
Understanding your result
A higher CTR usually signals more relevant ads or listings.
Formula and method
CTR = clicks ÷ impressions × 100.
Assumptions and limitations
A high CTR does not guarantee conversions. Use it alongside conversion rate to understand the full funnel.
Worked example
50 clicks from 1,000 impressions is a 5% CTR.
How to use this tool
- Enter the number of clicks.
- Enter the number of impressions.
Common mistakes to avoid
- Swapping clicks and impressions.
About the CTR Calculator
Click-through rate (CTR) is the share of impressions that resulted in a click.
Who should use this tool
Marketers and content creators measuring how compelling an ad, email or search listing is.
Benefits
- Gauge how effective your creative or copy is.
- Compare CTR across campaigns and placements.
- Spot listings that need a better title or image.
Practical use cases
- Comparing two ad variations.
- Reviewing email subject-line performance.
- Checking search-result click performance.
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Frequently asked questions
What is a good CTR?
It varies widely by channel and industry; compare against your own benchmarks.
Does a higher CTR always mean a better campaign?
A higher click-through rate usually signals more relevant creative or targeting, but clicks are not the end goal on their own. Traffic that does not convert, or that costs too much per click, can undermine results. Read CTR alongside conversion and cost metrics for the full picture.
What is the difference between CTR and conversion rate?
CTR measures the share of impressions that produced a click, while conversion rate measures the share of visitors who completed a desired action after arriving. CTR describes how compelling an ad is; conversion rate describes what happens once the click lands on your page.