Calculate conversion rate from conversions and visitors.
Calculated locally in your browser.
Understanding your result
Track it over time and by source to spot what is working.
Formula and method
Conversion rate = conversions ÷ visitors × 100.
Assumptions and limitations
Count visitors and conversions consistently (sessions vs unique users). A rate alone lacks context — track it over time and by source.
Worked example
50 conversions from 1,000 visitors is a 5% conversion rate.
How to use this tool
- Enter the number of conversions.
- Enter the number of visitors.
Common mistakes to avoid
- Counting sessions and unique visitors inconsistently.
About the Conversion Rate Calculator
Conversion rate is the share of visitors who completed a desired action.
Who should use this tool
Website owners, marketers and store managers tracking how well traffic turns into action.
Benefits
- Measure how effectively a page turns visitors into customers.
- Benchmark pages, campaigns and channels against each other.
- Quantify the impact of optimisation changes.
Practical use cases
- Tracking checkout or sign-up performance.
- Comparing landing-page variations.
- Measuring a campaign’s real outcome.
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Frequently asked questions
Conversions or revenue?
This measures action count. For revenue per visitor, combine it with average order value.