Work out your average order value from revenue and number of orders.
Calculated locally in your browser.
How is average order value (AOV) calculated?
AOV = total revenue ÷ number of orders. For example, $25,000 of revenue across 500 orders gives an AOV of $50. If you add items sold, you can also find items per order (items ÷ orders) and revenue per item (revenue ÷ items). Use the same period for revenue and orders.
Understanding your result
Raising average order value grows revenue without needing more traffic, which is why upsells, bundles, volume discounts and free-shipping thresholds are popular tactics. Track AOV alongside conversion rate and customer lifetime value for the full picture, and use the same period for revenue and orders.
Formula and method
AOV = total revenue ÷ number of orders. Items per order = items ÷ orders. Revenue per item = revenue ÷ items.
Assumptions and limitations
AOV is a simple average from the revenue and orders you enter, so a few very large or small orders can skew it and it hides the spread across customers. It ignores returns, refunds, discounts and profit margin. Keep the period consistent for both inputs, and read it alongside conversion and lifetime value.
Worked example
$25,000 of revenue across 500 orders is an AOV of $50, and with 750 items that is 1.5 items per order.
How to use this tool
- Enter your total revenue for the period.
- Enter the number of orders.
- Optionally add the total items sold.
- Read your average order value.
Common mistakes to avoid
- Mixing periods — revenue from one month, orders from another.
- Counting refunds inconsistently in revenue or orders.
- Confusing average order value with revenue per customer.
About the Average Order Value (AOV) Calculator
The Average Order Value Calculator finds the mean revenue per order — total revenue divided by the number of orders. Add items sold to also see items per order and revenue per item.
Who should use this tool
Ecommerce owners, marketers and analysts tracking sales performance.
Benefits
- Average order value in one step.
- Optional items per order and revenue per item.
- Helps target upsells and free-shipping thresholds.
- Private — your figures stay in your browser.
Practical use cases
- Tracking AOV month over month.
- Setting a free-shipping threshold above your AOV.
- Measuring the impact of bundles or upsells.
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Frequently asked questions
How do I calculate average order value?
Divide total revenue by the number of orders in the same period. For example, $25,000 ÷ 500 orders is a $50 AOV.
How can I increase AOV?
Common tactics include upsells and cross-sells, product bundles, volume discounts and a free-shipping threshold set just above your current AOV.
Is AOV the same as revenue per customer?
No. AOV is per order; a customer can place several orders, so revenue per customer is usually higher.