Calculate the average value of each order.
Calculated locally in your browser.
Understanding your result
Raising AOV (bundles, upsells) grows revenue without more traffic.
Formula and method
AOV = total revenue ÷ number of orders.
Assumptions and limitations
AOV is an average, so a few very large orders can skew it. Review the distribution and median alongside it for a fuller picture.
Worked example
10,000 revenue across 200 orders gives a 50 AOV.
How to use this tool
- Enter total revenue.
- Enter the number of orders.
Common mistakes to avoid
- Counting items instead of orders.
About the Average Order Value Calculator
Average order value (AOV) is the typical amount spent per order.
Who should use this tool
Ecommerce owners and managers who want to understand and grow how much customers spend per order.
Benefits
- Know your typical order size at a glance.
- Spot the revenue impact of upsells and bundles.
- Track AOV trends over time.
Practical use cases
- Measuring the effect of a free-shipping threshold.
- Comparing AOV before and after a bundle launch.
- Planning revenue from a known order count.
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Frequently asked questions
How can I increase AOV?
Try bundles, volume discounts, upsells and free-shipping thresholds.