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UTM Builder

Build trackable campaign URLs with UTM parameters.

Built locally in your browser.

Understanding your result

Keep naming consistent (lowercase, no spaces) so reports group correctly.

Formula and method

Each value is URL-encoded and appended as utm_source, utm_medium, utm_campaign, utm_term and utm_content query parameters.

Worked example

A newsletter email link becomes “…?utm_source=newsletter&utm_medium=email&utm_campaign=spring_sale”.

How to use this tool

  1. Enter the destination URL.
  2. Fill in source, medium and campaign.
  3. Copy the trackable URL.

Common mistakes to avoid

  • Using inconsistent capitalisation, which splits one campaign into several rows.

About the UTM Builder

Add UTM parameters to a URL so your analytics can attribute traffic to the right campaign, source and medium.

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Frequently asked questions

Which parameters are required?

Source, medium and campaign are the core three; term and content are optional.